V360 MUSIC · VIBEZ RECORDINGS · SUBJECT 13

Digital Shop-Front & Marketing Plan

The plan for the clean public front, the socials, and the release-servicing — built from what's actually live today.
Prepared by Solomon (Head of Music, V360) for JR + Dave · 10 September 2026 · v1

The headline

You're back in London and it's time for output. Before we reach out to Japan (now 2027), promoters or distributors, the thing they'll look at — our public face — has to be clean and do a job. Right now it doesn't: Subject 13's own domain is an empty holding page, and there's no public Vibez site live yet.

The good news, found by checking rather than assuming: the shop already exists. Vibez has a live, on-brand Bandcamp, plus a Linktree, Instagram and SoundCloud. So this is a tidy-and-point job, not a build-from-zero — which makes the mid-November physical release realistic and keeps Cooper's website work small.

The plan, in your order: ① clean the shop-front (websites + tighten the footprint) → ② outreach off a clean front (Japan 2027, promoters, distributors) → ③ merch. Two fixed dates sit across it: the R&S EP (October, parked — see note) and the Vibez physical (mid-November).

What's actually live today — the digital footprint

Verified 10 Sep 2026. Confirmed as our Vibez (Subject 13's atmospheric-jungle label, VBZ catalogue), not a name-collision.

Surface	State	What it means for us
🛒 Bandcamp — vibezrecordings.bandcamp.com	live, on-brand	The shop already exists. Recent release live (Subject 13 & Lady Red — All We Need / E-Voyager). This is where the November vinyl + merch sell — no need to build a checkout.
🔗 Linktree — linktr.ee/vibezrecordings	live	The hub everything already points through. Keep it as the single link-out.
📸 Instagram — @subject13_official_	live	The account Dave wants to market through. Question for Dave: is there one Instagram or two (a separate @vibez_recordings)?
☁️ SoundCloud / Discogs / Beatport / HTFR / dnbvinyl	live	Catalogue is streamable + buyable + documented. A distributor can hear us in one click.
🌐 subject13.com	GoDaddy holding page	The #1 fix. The flagship artist's own domain reads empty to any promoter who looks. Point it at a real, minimal page with an eye-catching hero (per Dave).
🌐 Vibez website	Cooper building	Cooper has a build up (JR: "looks good"). Needs to be checked against the outreach checklist below, then pointed at a domain (vibezrecordings.com).
📱 TikTok (Vibez + Subject 13)	none found	No account surfaced for either in web search. To be created + run (see TikTok section).

Shop-front — what each site must DO to be outreach-ready

"Looks good" and "does the job" aren't the same thing. Before we email a single promoter, distributor or Japanese partner, both sites (subject13.com + the Vibez site) need to carry these — this is the checklist for Cooper to run the build against:

Shop → link straight to the Bandcamp. Don't rebuild a store — the November vinyl sells there.
Listen → DSP + SoundCloud + Beatport links, so a distributor hears the catalogue instantly.
Releases → current + upcoming, with the November physical front-and-centre and a buy/stream button on each.
Live → a dates section (even a "2027 — announced soon" placeholder for the Amsterdam residency once it's public). Promoters look for this first.
Contact / booking → a clear route for booking + press/sync enquiries. Phase 1: these route to JR, not to agent inboxes.
The one-liner → the heritage hook ("founded late '90s by atmospheric-jungle pioneer Subject 13…"), kept consistent with the wording already used across Bandcamp/SoundCloud.
subject13.com → kill the GoDaddy holding page; minimal + eye-catching hero, links out to the ecosystem via the Linktree.

AI visuals cleared. Per JR's 27 Aug scope, the AI-free rule covers the music only — artwork and promo may use AI. So these fronts (and the reels below) can use striking AI-generated visuals; we don't wait on a photoshoot.

Instagram — Dave's plan + the content files

Dave's idea: market through the Vibez Instagram with info-reels — not music videos, just clean announcement cards for the acts/releases due. Dave has a template and is sending it over to replicate + schedule. That's a design-team job (Hyperframes motion templates via Aria/Pixel), AI visuals allowed.

Two content files I'll build for Dave to post from:

Vibez batch — for the label Instagram (release announcements, catalogue, reissues, live).
Subject 13 batch — a separate set for Subject 13's own feed (artist-led, the human/story side).

Content ideas to fill them (beyond the release cards):

"From the Vault" — 30 years of VBZ catalogue: sleeve + a 15-second clip. A bottomless content well; feeds the 30th-anniversary and reissue stories.
Release countdown cards — the November physical + every drop, all pointing to Bandcamp.
Dave's studio / process snippets — the human element, which fits Subject 13's AI-free identity perfectly.
"The sound explained" — short atmospheric-jungle explainers. This educational format performs well on the algorithm.
Vinyl pressing / unboxing for the November drop → drives Bandcamp orders directly.
Amsterdam residency teasers — once the residency is public.

TikTok — new accounts, I own and run them

JR's brief: create and totally run a Subject 13 and a Vibez Recordings TikTok, with the relevant team. Research finding: no TikTok surfaced for either in web search (can't fully rule out a dormant Vibez one — the definitive check is in-app, step one of setup). So we treat both as new.

Honest note on creation. I can own the strategy, content, scheduling and day-to-day running — but I can't create the accounts headlessly: TikTok signup needs SMS/phone verification and passes a bot-check that blocks automation. That's a human step. Since Dave holds all the logins/credentials, the clean path is: Dave (or Cooper) stands up both accounts — email + phone, not a Google sign-up (house rule) — proposed handles @vibezrecordings + @subject13official to match the existing footprint → hands over access → I run both end-to-end with the content/design team.

Access, done safely: we don't paste raw passwords around. Best is to grant access through the account itself or a scheduling tool. We'll sort the hand-off properly once the accounts exist.

Vibez admin + press packs — the incoming Dave pack

Dave is sending over a pack: logos, artwork, all artist info. That's the raw material for the back-office and the outreach kit. On receipt I'll set up:

Vibez admin — artist roster, catalogue index, credits, consistent brand assets in one organised place.
Bios — short / medium / long versions per artist, kept consistent everywhere they appear.
Press packs (EPKs) — one per release: the story, key tracks, artwork, artist bio, quotes, links, contact. These are what we service to websites, promoters, press and distributors so every enquiry gets a professional pack, not a scramble.

Press-pack copy + PR angles coordinate with Melissa (earned media); the assets come from the design team via Aria/Pixel. status: awaiting Dave's pack

The two fixed dates across the plan

Event	When	Status / note
S13 R&S EP — 7 tracks	October (proposed)	parked Ren gave Dave a verbal go-ahead; not a confirmed/dated release. Violet Riot carries the AI, Subject 13 is the human element — so S13's AI-free-music line holds. Whatever Ren agreed should come back on email (splits, AI disclosure, date). Must not share a month with the November physical.
Vibez physical product	Mid-November	to schedule Sells via the existing Bandcamp. Plan backwards from the street date (see below); needs the clean front + the countdown content ready.

Lead times, non-negotiable, plan backwards from the street date: sync prep 8–12wks · independent playlists 6wks+ · Spotify/Apple editorial 4wks · DSP delivery 1wk · press hit release week. Mid-November is workable if we move on the front + content now.

What we need from Dave

The asset pack — logos, artwork, all artist info (drives the admin, bios and press packs above).
One Instagram or two? (@subject13_official_ vs a separate @vibez_recordings.)
The release list — exactly what the mid-November physical is, and what other acts/releases are due, so the announcement reels have real content.
Green-light the TikTok handles + who stands them up (Dave, since he holds the credentials).
The R&S go-ahead on email — get Ren's agreement in writing so it's real, not a handshake.

Order of work & owners

Clean the shop-front — check the Vibez site against the outreach checklist; point subject13.com at a real minimal hero page. Cooper builds · Solomon content/checklist · JR+Dave copy

Set up Vibez admin + bios + press packs when Dave's pack lands. Solomon · Aria/Pixel assets · Melissa PR copy

Content engine live — build the two Instagram files; replicate Dave's reel template + schedule; stand up + run both TikToks. Solomon owns · Nova calendar · Aria/Pixel templates · Atlas motion

Schedule the mid-November physical — street date, countdown content, Bandcamp listing. Solomon · JR+Dave date

Outreach off the clean front — Japan (2027), promoters, distributors, each with a press pack. Solomon · JR-gated sends

Merch ready — SKUs, artwork, fulfilment through Bandcamp/Printify. Reed + Pixel

Vibez Recordings · Subject 13 · V360 Music · internal working plan — not for circulation · maintained by Solomon